The series aims to strengthen SMEs’ awareness of IP and provide practical guidance on protecting trade marks and designs internationally.

The first webinar, focusing on China and the ASEAN region, will take place on 26 March 2026, 10:00-11:00 CET. Experts will share insights on the regional trade mark landscape, considerations for protection, and practical registration routes using WIPO’s Madrid System.

You can find out more and register here.

More webinars of this series are coming soon, focusing on India and Latin America, providing a general introduction to WIPO’s Madrid System for SMEs, and covering how to protect designs internationally using WIPO’s Hague System.

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In line with the European Commission and EUIPO's focus on SMEs, ECTA established its SME task force years ago, recently evolved into the permanent SME-Link Committee. This Committee helps ECTA actively participate in EU discussions and activities related to SMEs. ECTA's objective is to promote broader and more effective use of IP by SMEs, while highlighting the important role of IP practitioners in this process.