Have you missed the engaging discussion of our virtual Round Table ‘Influencers, super brands and celebs: just fame or a brand with a repute?’ The recording of it is now available on demand!

We all know how hard it is to prove the renown character of the trade mark, how much evidence you have to gather and how much time you have to spend on good argumentation. The Massi/Messi case shows that celebrities may be able to rely on their general renown, with little or no evidence. Will the courts apply a similar assessment to super brands, and how famous does a ‘celebrity’ need to be?

Our skilful moderator Shane Smyth (FRKelly, IE) and speakers Jordi Güell (Guell IP, ES), Ewa Skrzydlo-Tefelska (Koźmiński University, SK&S, PL), Péter Sipos (EUIPO) and Javier Corrales (Schweppes International Limited, NL) discussed this topic in depth from different perspectives, as well as answered the numerous questions raised by our attendees.

If you are interested in receiving access to the recording of the Round Table, please send a request to ecta@ecta.org. The price of this on demand offering is 25,00 € for ECTA members and 55,00 € for non-members.