Have you missed the interactive discussion of our latest Webinar ‘Slogans..but made for branding. A new threshold for registrability of slogans after Oatly?’ The recording of it is now available on demand!

ECTA Second Vice-President Carina Gommers (Wiggin, BE) moderated a high-level panel of speakers: Klaudia Błach-Morysińska (Zaborski, Morysiński Law Office, PL), Luc Suykens (UBA,BE), and Bart ten Doeschate (Heineken, NL).

How easy is it to register slogans, should they be registered, and what can be done to ensure their protection? After an overview of relevant EU judgements, including the last ‘milky’ case, our speakers discussed the degree of distinctiveness required and whether it will be easier to register slogans as trade marks. They also provided insights from a marketing perspective, such as how a slogan is practically developed as well as addressed in-house legal challenges around this topic.

If you are interested in receiving access to the recording of the Webinar, please send a request to ecta@ecta.org. The price of this on demand offering is 25,00 € for ECTA members and 55,00 € for non-members.