Today, the Benelux Office for Intellectual Property relaunched Create, Protect & Benefit - a cross-border campaign aimed at raising awareness of IP among entrepreneurs in the Netherlands and Belgium.

Originally launched in 2021, the platform has been updated with a new strategy, visual identity, and behaviour-based approach. It is intended to provide information on how IP is relevant to innovation, collaboration, and business growth - particularly for entrepreneurs who are not yet familiar with IP.

The campaign supports the ambitions laid out in BOIP’s Strategic Plan 2030 and is coordinated in collaboration with the Netherlands Patent Office, FPS Economy (BE), VLAIO (BE), and Wallonie Entreprendre (BE).