Early Bird registration for the ECTA 43rd Annual Conference, Bears on the Loose, in Berlin (18–21 June) is open - SIGN UP TODAY!

We will kick off our academic program on 18 June with a keynote on Diversity & Inclusion by ECTA member Myrtha Hurtado Rivas (Nestlé/Leaderching, CH). Learn more in her interview!

1. Can you tell us a bit about yourself and your connection to ECTA?

I began my journey with ECTA as a speaker, which allowed me to share my insights and experiences. Subsequently, I joined the WIPO-Link and Law Committee. Being part of ECTA has proven to be an invaluable opportunity for me to stay updated on relevant topics within Europe, particularly in the fields of trade marks, designs, copyright, and enforcement.

2. What is your experience in Diversity & Inclusion, and why is this an important topic for the IP community?

As the daughter of immigrants, the themes of diversity and inclusion have been integral to my life since returning to Switzerland in my teenage years. I have faced challenges in being seen and heard due to my background, origin, gender, and unique perspectives. I recognise that I, too, can be prone to biases and unintentional exclusion.

Research has demonstrated that diverse perspectives lead to enhanced problem-solving and better outcomes. Companies with diverse leadership teams often outperform their peers financially. Thus, fostering a fair and equitable workplace is not only a moral imperative but also a strategic business necessity.

3. What aspects of D&I will you address in your keynote speech at the Annual Conference?

My keynote will focus on the tangible benefits of diversity, the importance of creating inclusive environments, and practical steps we can take to promote diversity within our organizations.

4. Why should Conference participants attend your D&I speech? Who would benefit the most from it?

My session will be beneficial for anyone interested in fostering business growth, enhancing team motivation, or contributing to an equitable workplace. I promise that the discussion will be engaging and thought-provoking.

5. In your view, why should IP colleagues attend the ECTA Annual Conference?

Attending the ECTA Annual Conference is the best way to remain informed about the most relevant issues in our field. It also provides an excellent opportunity to connect with new law firms and reconnect with established colleagues.