Sorrento seamlessly blends the grandeur of ancient civilisation with an irresistible Mediterranean soul.

ECTA visitors can stroll along the clifftop promenade of Villa Comunale, savour a limoncello in a sun-drenched piazza, or lose themselves in the labyrinthine charm of the old town's artisan workshops. Feel the echo of Greek and Roman history along every cobblestone, marvel at the sweeping vistas of the Bay of Naples framing Mount Vesuvius on the horizon, then indulge in a plate of freshly made pasta at a family-run trattoria that has stood for generations

Today, Sorrento is a jewel of the Amalfi Coast — a gateway to one of the world's most celebrated stretches of coastline. The town's terraced lemon groves, historic villas, and azure waters draw travellers from across the globe, while its thriving craftsmanship tradition — from inlaid woodwork to hand-painted ceramics — speaks to a culture of beauty and precision that runs deep.

Visitors will find a town alive with warmth, colour, and passion. The scent of citrus blossoms drifts through narrow alleys lined with vibrant bougainvillea, while the gentle rhythm of the sea sets the pace for long evenings of fine dining and convivial company. A rich operatic and literary heritage, once celebrated by Goethe, Byron, and Ibsen, continues to enchant those who wander its storied streets.

Delegates at ECTA 2027 will experience first-hand why Sorrento has captivated the world's imagination for centuries — a place where la dolce vita is not a cliché, but simply a way of life.