Brand Action is a non-profit organisation that unites the trade mark community to support people in times of crisis. Born from the urgent need to aid Ukraine during Russia’s war, Brand Action has made a significant impact since our launch in March 2022 – raising more than 400,000USD – providing 45,000+ meals through World Central Kitchen to victims of natural disasters and humanitarian crisis in Ukraine, Turkey, Syria, Mexico, Haiti, Spain, Myanmar and the United States. We have also provided two fully equipped ambulances, along with life-saving medical supplies for Ukraine and most recently donated a bus to transport children in remote villages of Benin, Africa to educational facilities in order to help them achieve a brighter future. Our commitment to making a positive difference continues to grow, thanks to the generosity and support of our community.