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Mojca Pesendorfer
Head of Marketing for brand Argeta, Atlantic Grupa, HR

Mojca Pesendorfer is at Atlantic Grupa, a leader in Food & Beverages industry in South East Europe, responsible for shaping the consumer led strategy of the No. 1 meat and fish spread in Europe Argeta. In her more than 15 years in marketing, she delivered spot on market, category and users insights shaping winning growth strategies, successful brand evolutions and brand launches. Her current work focuses on long term development of Argeta spreads products and brand, with a big focus on sustainability, where she set up as a part of wide interdisciplinary team a 10-years sustainability program for the Argeta brand, with which they are implementing continuous improvement steps in order to contribute brand’s share to reaching Sustainable Development Goals of UN.