General Counsel Brand and Marketing Properties, Licensing, and Anti-Counterfeiting, Nestlé S.A., CH

Myrtha Hurtado Rivas is a dynamic and forward-thinking legal professional who joined Société des Produits Nestlé in October 2021 as General Counsel Brand and Marketing Properties, Licensing, and Anti-Counterfeiting. In this role, she leads these critical areas across Nestlé globally, bringing her extensive expertise and diverse background to the table.With a passion for intellectual property (IP) and a deep understanding of its importance in today's business landscape, Myrtha's journey has been shaped by a rich educational background. She honed her skills at the Swiss Federal Institute of Intellectual Property and gained invaluable experience during her time at Novartis Pharma, Sandoz, and Novartis International.Myrtha's expertise extends beyond IP, encompassing areas such as anticounterfeiting, consumer safety, domain name law, licensing, international business law, and change management. Her ability to navigate complex legal landscapes and drive impactful change sets her apart as a true leader in her field.In addition to her impressive professional achievements, Myrtha is also active in the world of podcasting. As the founder and executive producer of LEADERCHING, a bilingual podcast in Spanish and English, she explores topics surrounding leadership and diversity. Through engaging conversations and thought-provoking insights, Myrtha brings a fresh and modern perspective to these important subjects.Myrtha's involvement in various IP associations further demonstrates her commitment to advancing the field. As an INTA Board Member, Member of the Pharmaceutical Trademark Group (PTMG) Management Committee and various other IP associations, she works tirelessly to promote awareness regarding the value of IP rights with respect to consumer safety and consumer freedom of choice.With her Peruvian heritage adding a final layer to her global perspective, Myrtha embodies the essence of a true global citizen. Her ability to bridge cultures and navigate diverse environments makes her a valuable asset in today's interconnected world.In summary, Myrtha Hurtado Rivas is a dynamic and accomplished legal professional, podcast host, and advocate for intellectual property. Her expertise, passion, and global mindset make her a force to be reckoned with in the legal and business realms.