Commercial Law Professor, Expert of the Observatory Online Platform Economy European Commission, Director of the Alicante Master on Intellectual Property and Digital Innovation, Magister Lvcentinvs, University of Alicante, ES

Prof. Dr. Pilar Montero is Intellectual Property Law Professor at the Commercial Law Department of the University of Alicante, Doctor (PhD) in Law by the University Complutense (Madrid). She is Director of the Master on Intellectual Property and Digital Innovation of the University of Alicante, Magister Lvcentinvs. She has widely published books and articles on IP and Digital environment. She has a book on 'Designations of origin and geographical indications', and several articles as among many others 'Towards a Core Unitary Legal Regime for Geographical Indications in the European Union Digital Market', 'Geographical indications and Cultural Heritage' or 'The Functions of Geographical Indications as Intellectual Property Rights and Sustainable Development'.
She is member of the expert group on the online platform economy at the European Commission. She is also member of the EUIPO Observatory Legal Expert group. As an Intellectual Property expert, she has been involved in the work of several European and international institutions, including the European Parliament, WIPO, European Commission, EUIPO and the Spanish patent and trade mark office (OEPM). She is also part of the GIs Research Unit of the Commercial Law Department of the University of Alicante, leading the Academic Specialist Diploma 'Distinctive Signs of Quality and Plant Breeding'.
She currently teaches intellectual property law at the University of Alicante and is guest professor in several European and international IP programmes around the world. She is regular speaker in this field at national and international IP forums. Her key areas of expertise involve international and European IP law, Spanish IP system, trade marks, designs, geographical indications, traditional knowledge, trade secrets, competition law and platform economy regulations.