Director of the Master’s Programme in Wine and Vine Law at the University of Bordeaux, FR

Born 1979, October 26th, in Bordeaux (France)

A full professor in private law, he teaches at the University of Bordeaux, where he heads the Master’s program in Wine and Vine Law. After completing a PhD on corporate mergers and starting his career in business law, he specialized in wine law. He founded an open-access journal on Wine and Vine Law (https://openwinelaw.fr/ ), works as a consultant for professionals and institutions in the wine sector, and is the author of numerous publications. He regularly organizes academic events, open to the public, focused on the technical and environmental developments within the industry. A French expert with the International Organisation of Vine and Wine (OIV) and President of the European section of the International Wine Law Association (AIDV – Association Internationale des Juristes en Droit de la Vigne et du Vin), he conceived and promoted a concept about the future of wine appellations. He called it the “AOD,” for “Appellation d’origine durable” meaning “Sustainable Appellation of Origin,” in which he explores the potential fusion between origin and environmental standards, paving the way for a new understanding of terroir and typicity. Following the publication of this work, he was invited by numerous institutions—including the National Institute of Quality and Origin, the Bordeaux Union of Oenologists, the National Association of Wine Elected Officials, the International Organisation of Vine and Wine, the University of Trento, the UNESCO Chair “Cultures and Traditions of Wine” at the University of Burgundy Europe, the International Wine Law Association, and the Pontus de Tyard Association—as well as professional groups (such as the Syndicate of Côtes de Provence) and industry actors, to present this forward-looking reflection on the sustainability of GIs. He currently works with two winegrower collectives—the Vignerons de Lantignié in Beaujolais and the Vignerons de Bretagne—to implement this new approach in practice at the scale of a producers’ group.